A Business Consultant can be the very best business investment you can make. A business consultant's fee should more than pay for itself when you implement the experienced advice of the consultant. Entrepreneurs and business owners are very busy working in their business, it is nice to have an experienced professional concentrate on how to operate better, and going forward, how to capture competitive advantage and increase profitability. The diverse background and experience of a business consultant can give your business that added edge to out-smart and out-maneuver your competitors, while maximizing  niche profitability and gaining more new market share. Frank Goley, the ABC Business Success Consultant, has many years experience helping companies start, grow, turnaround and succeed. We offer Business Success Consulting, Business Turn Around Consulting, Hourly Business Consulting, Monthly Business Consulting and Business Success Coaching. For more information on how a business consultant can help your business be more profitable and the processes employed, please see our article about What a Good Business Consultant can do for a Business.  

There are two types of Executive Summaries. One to summarize your business plan in 2-3 pages. The other which serves more as a mini-business plan and can be 5-7 pages in length. Understanding how to write and use each to your business advantage is critical when raising funds, attracting new business relationships, trying to seal a deal with a new supplier partner, presenting an opportunity to a prospective joint venture partner, among many other important uses. However, equally important is having a good business plan in place to run a successful business, and the executive summary is that quick look document that adeptly summarizes that success business plan and helps keep you and your key personnel on track for ultimate business success. For more on what a good business plan executive summary contains, along with its important uses, please read our article on How to Develop and Write an Effective Executive Summary.

A Marketing Plan is essential to a company's growth and success. The ability to define profitable market niches with in specific market segments, understanding how you will compete successfully for that business, putting together and testing targeted marketing programs, promotions and strategies, and having it all in a marketing strategy that meets your company's budget constraints, can be a daunting task. A good marketing plan sets up the success of a company's sales, and gives its sales department and people the tools and opportunities to "make it happen". Quit guessing how to market and who to sell to. By employing the use of a good marketing plan process you will find the very best avenues to pursue for your company's success, while minimizing your learning curve and costly marketing mistakes. Please see our article on Winning Marketing Plans for more information about what a good marketing plan contains, and what it can do for your business.

Strategic Plans and strategic planning are the heart of a company's success. Why? A strategic plan puts into action a well thought out and thoroughly tested company wide strategy for success. It is the heart of a company's success because it is an ACTION plan. The Strategic Plan puts into motion what a business wants to accomplish, provides analysis of the risks, threats and opportunities, along with the company's strengths and weaknesses. Post-analysis, the business can set realistic milestones toward achieving the goals of the strategic plan--action steps toward realization of the strategic plan and the company's ultimate success. Another component of the strategic plan is the Sales Plan. The sales plan lays out how the company's sales person, people or department will accomplish the goals set out in the strategic plan, providing meaningful milestones to measure success and problems in reaching those sales goals. The strategic plan also provides the basis for constructing realistic financial projections so a company can adequately and in real time track progress or the lack thereof. The strategic plan is the link in a company's business plan that converts the marketing plan's goals into actionable strategies which translate into realistic financial projections and models which provide useful tracking information on a company's journey toward planned success. You can say that a strategic plan is the success link and key in a company's operations. Please see the ABC article on Strategic Planning for Business Success to discover what comprises a good strategic plan and why it is so vitally important to a company's success.

Sometimes businesses get in trouble and have a hard time finding their way out toward stabilization and success again. An experienced business consultant or turnaround specialist can come in to a tough situation, consult with a company's executive team, directors, advisors, management and employees to determine a course of action and a turnaround plan to breath healthy life back into a company again. Frank Goley, the ABC Business Success Consultant, has many years experience helping companies succeed and running successful companies. He truly enjoys the challenge presented in a turnaround situation and determining the best courses of action for a successful company turnaround. A Business TurnAround Plan is a company wide initiative, and the turnaround specialist will bring on board a process to determine what is broke and specifically how to fix it. The turnaround specialist is a business consultant who should have ample experience in tough business situations in a wide range of industries to be ultimately successful in developing and implementing a successful turnaround plan. Please see our article, Saving a Business in Trouble: Business Turnaround Leadership and Strategy, to see what makes a successful business turnaround and what comprises a good turnaround process.

Web Marketing, Search Engine Optimization and Website Development are absolutely essential in today's business world. Your website should be an extension of your company's business plan and strategic direction. Your website is a direct reflection of who you are as a company and is the very best sales person you have! A website works tirelessly, 24 hours a day to bring you business, but it needs to provide a prospect the right navigation and website experience, while also being visible among the millions of websites on the web. ABC offers a very unique all in one, synergetic solution to a company's web development and marketing needs. We develop a business plan and the website in tandem, while maximizing the search engine optimization and the marketability of the website. By merging the business planning and web development processes, a business is offered the very best strategic direction and marketing a website can accomplish. Online market positioning is a requirement of every modern day business. Is your current website, just sitting there and not making you any real money? We can help fix that with the Full Web and Business Development Package,  the Web Development and Marketing Package or the Web SEO Package. For more about Online Marketing and the power of the web, please read our articles: Cost Effective Online Marketing Strategies and SEO Strategies.

The Investment Overview is used in conjunction with your Executive Summary to solicit interest from an Investor or Venture Capital Firm about your Business Opportunity and give the Investor the necessary facts about your opportunity so it can be quickly qualified and vetted.  The Venture Capital Process can be lengthy, but by providing the right documentation (already prepared prior to your Funding Initiative) from the beginning, you will significantly shorten the Venture Capital process and receive the attention your deal deserves.  The Investment Overview should accompany your Executive Summary so the Investment Group can gather the right information about your Company, Product, People, Opportunity and Competitive Edge. Frank Goley, the ABC Business Success Consultant, has a private equity background and has developed an Investor Overview process and format which can successfully help you retain funding. An investor sees hundreds of deals in a month so you need to present an Investment Overview that attracts and retains attention. Please see our Investment Overview Article for a proven template and format. Please see our Investment Overview Template for an example format.  

Frank Goley, the ABC Chief Business Consultant, has a long history of working in the business finance industry, and he knows the absolute necessity of a good Loan Package when a business is targeting bank and commercial finance, or even private equity finance as well. A well prepared and presented Loan Package can be the difference between successful funding and not--the difference between good finance terms and expensive terms. Often loan officers and investors receive documentation that is inappropriate, incomplete or improper for business finance needs. Guess what happens? The deal gets pushed to the bottom of the pile at best and worst, it is quickly written off. A well prepared and presented Loan Package will give you the edge to close a great finance deal, on schedule, with the terms you require. Please see our article, How to Prepare a Commercial Loan Package, to understand what needs to be in a Loan Package that will help you close the finance deal your company requires. Please see our Loan Package Template to get a sense of the format we use.