Internet Marketing Strategy Article

Cost Effective Internet Marketing Strategies

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Content & Website Basics

All these Web Marketing Strategies, Tools and Tips are fantastic and effective if you have good, relevant Content on your website. Relevant Content and related Resources are key to obtaining first page Search Engine Results Rankings. This costs you $0 and just requires your time and expertise. Good Content will drive targeted web traffic to your site, and the tools outlined in this Article on Online Marketing will exponentially increase your targeted traffic flow, as well as, capture more profits. Other Website Basics include Good Website Navigation and Organization, Site Map, Privacy & Security Platforms, About Us Page, Fast Loading Pages and other Elements, as explained in the ABC Article on Small Business Internet Strategies. It is important to build a good Website Foundation where the fundamentals are established, then tap into these Marketing Strategies to explode your growth and profits.

Keyword Tool

Go to Inventory.Overture.com and utilize their keyword tool to determine what search words and phrases are most popular for your products and services. This is a great tool to narrow down the effective Keywords to use to develop Relevant Content on your websites for the products and services you offer. Using popular keywords to guide your web content, relevant to your specific line of business and expertise, will drive “free” natural Search Engine traffic to your site.

Narrow Your Niche

The narrower your niche, the narrower and more specific your marketing and web content, the more profitable you will be online. Become an expert in a certain area, develop content on your website that is resource based and relevant to your expertise, and develop specific key words to drive traffic to your site. To get an idea what people are buying on the Internet, go to ClickBank.com. Also be sure to research your competitors on the web.

Effective Marketing Web Page

• [Squeeze Page]: This is a single request Opt-In webpage that directs the web visitor to Action: Opt-In for a Resource Article or Newsletter or Email List, Make a Purchase, or Get More Product or Service Info. This is an excellent page for visitors who have been pre-qualified via an On-Line Marketing forum. A great page to offer a Free Newsletter, Tips, Article, etc to establish credibility.
• [Sales Page]: Compelling headlines and delineated benefit points that stress your Product or Service’s value and asks the visitor to Act. Usually a building block process works the best, guiding the visitor to a sale in a serried of steps.
• [Blog]: Write 3-4 blogs a week about your area of industry and expertise, giving away free advice and information. Many blogs offer areas where visitors can provide feedback. I recommend you read the feedback prior to posting and be sure to respond to all Blog Feedback. A Blog is a fantastic way to dramatically increase targeted traffic to your website, stay in touch with your customers, and generate the viral marketing affect. Check out the ABC Biz Success Blog for an example Blog and be sure to visit the ABC Resource Section for blogging services and platforms.
• [Membership Web Page]: Put your site’s best, most valuable, exclusive content on a membership site and charge for monthly membership. A membership website has hard to come by experienced-based information, and the member site creates a community of similar goal driven individuals who can communicate through forums and find common solutions. A couple membership sites to check out:
• The Guerrilla Marketing Association
• Master Biz Building Club
• [Online Brochure]: Describe your Products and Services, offer the Benefits and Value of them and ask the visitor to take Action. Action could be a Sales Page that asks for the Sale or an Opt-In for a Free Informational Article (Squeeze Page).

Select a Good Hosting Company

You should expect 99.9% website uptime- reliability and capacity are key factors in picking a hosting company. You don’t want to lose traffic because visitors can’t access your website. Some hosting companies to consider:

• 1 & 1: Hosting Company and Web Development Platform all in one great priced package. They offer a Free Trial, and the user friendly, My Business Site Package, is a complete Web Hosting and Development Solution for only $9.99 per month. This is who ABC Business Consulting uses.
• Superstar Hosting and Domains:

Tip: To check out a Hosting Company for to www.spamhaus.org and see if they have any substantial spam security issues.

Browser Test

It is important that your website looks and works uniformly from one browser to the next. If you use a good Web Development Platform, like 1 and 1, this should not be an issue. All the same, utilize www.anybrowser.com to check out how your web pages appear on different Browsers.

Favicons

Use Favicons, or small logos that are automatically “sensed” by your web visitors’ favorite browser bar, to make it easier to bookmark your website and serve as an easy reminder to clients.

Web Outsourcing Resources

For areas you want to reach out to a web pro or use an existing user friendly Web Development Platform, here’s a good list to get you started:

• [Web Development]:

1 & 1: Platform that ABC Business Consulting uses.

Script Lance.com

Rent a Coder.com

E Lance.com

Guru.com

One Page Web Design.com

High Power Sites.com

Logi Forms.com

Live Person.com

Think Big Sites.com

• [Templates]:

Rocket Theme.com

Template Monster.com

Lucky Marble.com

• [Sales & Squeeze Page Design Services]:

E Cover Geeks.com

Logo Design Guru.com

Mini Site Graphics.com

E Cover Frog.com

Killer Covers.com

E Cover Design.com

• [Membership Website Platforms]:

Drupal.org

Joomla.org

I Groups.com

Vision Gate.com

Member Gate.com

• [Blogging]:

Word Press.org

Joomla.org

Drupal.org

Movable Type.com

Type Pad.com

Expression Engine.com

B2 Evolution.com

Text Pattern.com

Grey Matter.com

• [Logo Designers]:

Logo Works.com

Site Point.com

AAA Logo.com

Logo Yes.com

Sales Page Tips

Some important elements to consider when developing your Sales Pages:

• Define one Urgent Customer Problem per sales page.
• Headline states the Problem in a Few Words with your Most Significant Benefit juxtaposed.

For example: Are you currently losing Customers? Learn about our System to retain & increase your Customer Base, even in a Recession!

• Reaffirm the Problem. Build Empathy.
• Provide Solutions
• Handle Common Objectives: i.e. experience, expertise, testimonials, articles, books, industry experts, data; confidentiality, privacy & security policies; after the sale support (this is crucial!).
• Organized with Bullet Points: Stick with Benefits, not the features.
• Low Risk / Irresistibility Factor: Take as much risk out of your offer as possible with freebees, discounts, add-ons, but don’t give it away. Think about Guarantees, Warranties & Return Policies.
• Build Value: Then cost really becomes a less than or non-issue.
• Ask for Action! Ask for the sale and direct the customer to the next step. Give an incentive to act now.
• Recap Benefits: Give them an alternative if they choose not to act and be sure to ask why.

Squeeze Page Tips

Use your Squeeze Page with the Sales Page. An Opt-In (or choices) on the Squeeze Page leads to a specially designed Sales Page for that specific Opt-In. Some Squeeze Page tactics and components to consider:

• [Increase Customer Conversion Percentage]: Free Guide or Article; Free Consultation; Free Assessment; Free Newsletter; 30 Day Trial of Product or Member Site, etc.
• [Use the Opt-In Information Gained]: You can build a great database of customers that want to be marketed to by asking for their email address. Use the database for other Product Offers if they don’t purchase; to ask why they didn’t purchase; to introduce new products and services; to provide alerts, discounts and specials; to ask for referrals; to offer affiliate programs; to get repeat business- the opportunities to Opt-In are endless!
• [Conversion Tips]: Position your Opt-In Box at the top; use interactive strategies (i.e. questions, survey); bundle and add options to offers; follow-up; set expectations you can deliver on; provide an option when a customer clicks out of the site.
• [Progression Model with Option to Buy]: I like this type of Squeeze Page Strategy. Give a customer the opportunity to go at his or her own speed and purchase easily anytime in that process. The tactic is to allow the customer to progress one page or step at a time to find a comfort level and then having the option to buy at anytime in the sales process. You can offer a certain sales level as a customer ascends through the Process and moves through your ascending in price offers and packages.
• [Design a Qualifying Progression Model]: That, separates “Browsers, Opt-Ins and Buyers” into different Strategic Target Groups with customized tactics for each group. Basically, divide and conquer!

Measurement

Tracking your web visitor traffic flow is absolutely vital so you can effectively and strategically increase your conversions and change strategies on the fly when a model isn’t working. Tracking also helps you to determine very quickly what Sales Page and Squeeze Page combinations work best. Basically, track your visitors so you can increase conversions, as well as, profitability per customer. Define your Visitors Value so you can predictably project what it will cost you to acquire a new customer for each Sales Level.

Resource: A great Free Measurement Tool is Google Analytics. Many Web Development Platforms, like 1and1, offer measurement tools as well.

Email

Use your website to mine customer information as described previously, then send permission based (Opt-In) email to the clients regarding: Specials, Discounts, New Product or Services, Newsletters, Blog Posts, etc. Here are some email tips:

• [Make the Email a Mini Sales Page]: Bulleted; Benefit and Value Oriented; Top Solutions to Customer Problems; Why Do Business with your Company; Why Immediate Action is Advantageous; Directed to Act; Directed Personally; Short Headlines; Use a Value Based, Resource Based Soft Sell Offer; Put Time Limits & Scarcity of Products for Special Offers and Discounts, and so forth.
• [Use Video & Audio Emails]: Try Hello World and Instant Flash Audio to incorporate an added dimension to your Sales Offer. Consider: Testimonials, Demonstrations, Instructions, Mini Courses, Tips, Presentations; an Introduction from a Referral; Seminar Clips to build Credibility- there are endless possibilities to incorporate video and audio into your Sales Emails to Opt-In customers.

RSS Feeds

Really Simple Syndication. These are internet distribution programs that allow people to send and receive short alerts about a blog post, news story, company update, new podcast post – anything you want to alert your customers about. You can use RSS to see what your competitors are doing and promoting. RSS is a great way to stay connected to client and drive targeted traffic to your site. Works great to promote your Blog, a New Product or Service, or a Special – you get the picture. RSS is sent automatically, so once it is set-up, it is a cinch!

• [Reading RSS Programs (Free)]:

Reader Google

RSS Reader

News Gator

Note: Internet Explorer 7.0 and later, Outlook 2007, Opera and Firefox have built in RSS Readers.

• [Providing RSS Feeds on your Website]: Use RSS to Java Script
• [RSS Tips]:

• Add Fresh Content via Articles & Blogs and send an Alert.
• You can incorporate Google Ad Sense Advertising into your Feeds.
• RSS Subscribe Icon should be located at the top of your web pages.

Podcasts

Record audio or video, post to your web server and offer it on your website. Great Way to offer Industry / Customer specific Resources so your customers can download it on the go and view / listen to it at their convenience. You could even host your own radio or TV show!

• [Set-Up]: I recommend the All-in-One Podcast Start up Kit from M-Audio for a reasonable $200. Includes a Microphone, Audio Interface, Editing Software, etc. – the complete set up.
• [Syndication Feeds]: Distribute your Podcasts as RSS Feeds through:

Odeo

Feed Demon

Feed Burner

• Post your Podcast RDD Feeds through Directory Sites, such as:

Yahoo Podcast

I Tunes

Podcast Alley

• Request a Searchable Category on:

I Tunes

Podcasting News

Podcasting – Station

Podcast Central

• [Podcast Tips]:

• Bandwidth is Key.
• No Longer than 30 minutes in duration.
• Promote at top of main pages.
• Definitely us scripts! Polish it up!
• Give it some personality!
• Promote your Podcasts in your Blog & RSS Feeds.
• Although prepared and scripted, try to be conversational and engaged.
• Don’t sell! Provide information. Inform & educate.

• [The Future: Nanocasts]:

Narrowly targeted, commercial podcasts using Really Targeted Syndication Feeds (RTS). Highly niched and segmented. For more info: Nanocasting Alliance.

Network

Online Forums, Blogs and Discussion Groups are great places to Network among your fellow entrepreneurs, establish your brand, get your company name out there, drive more traffic to your website, attract new customers and learn from competitors. Online networking gives you the opportunity to strategically position yourself as an Expert and help others, while bringing notice to your expertise and company.

• [Social Media Sites]: like Facebook, My Space, Squidoo and You Tube are excellent sites to establish a name and to network. Their fun too!

• Twitter is a growing Social Media Micro Blog which can be transmitted and read on a cell phone. Twitter is an excellent forum not to just network but also send out alerts and updates, as you would with RSS, to your customers.

• [Professional Online Networking]: Sites like Linked In and Spock provide an excellent forum to network and cross promote. Be sure to include your Twitter Contact Info, Blog, Facebook Info and other useful links from your Company. This will create an exponential, cross-promotion increase in web traffic.
• [Forums]: Join some professional forums online to get your name and reputation established on the web. Serve as an Expert on some Forums and answer people’s questions – it will quickly establish your credibility and drive traffic to your site.

Affiliate Sales

You can use Affiliate Programs to partner up with other companies to add value to your product and service offerings, making commissions and other income streams off the sales of these products and services to your customers. You can also do the reverse; develop an Affiliate Program of your own so others can sell your offerings to their established customers and networks. I love Affiliate Marketing because once it is set-up; it is a passive generating income, working 24 hours a day, 365 days a year. The key is to partner up with other companies you respect and can offer a customer base you can’t or haven’t been able to target and vice versa.

• [Resources]: Mastering Affiliate Sales takes a lot of time and experience building. This is why I highly recommend you check out Mastering Online Marketing as it will get you quickly up to speed on how to set up and use Affiliate Marketing. For a good Affiliate Management Program, try Easy Web Automation – it is a must to effectively manage your affiliate programs.
• [Affiliate Programs]: Check out these sites to find affiliate merchants, products and services:

Clink Bank

CJ

Pay Dot Com

Go Viral

Viral Marketing is grass roots, word of mouth marketing and can be a powerful way of generating a lot of online traffic to your website. E Marketer conducted a study that determined 53% of online traffic comes from other’s recommendations. That’s over half of all traffic folks! So what’s the best way to Go Viral? Simple! Give something valuable away for free and spread the news of the offer on your RSS, Twitter and other online networks. Give away a Free Article or Guide in an area you are an Expert. For an example, check out the, For a Limited time, Free ABC Biz Success Guide (and please tell your biz associates about it too!). See how that works? Simple, yet very effective.

• [Resource]: G Marketing Coach has some great Viral and Online Marketing Tips – check it out!

Online Press Release

Online Publicity and PR is a key component in establishing your creditability and stickiness on the web. Check out PR Web to ensure your Press Releases are professional and effective. Online PR can add a lot to your Viral Marketing Strategy.

Web Automation

As you drive more and more targeted traffic to your Website, it is important to have Automation Programs and Services installed to manage the sales flow.

• [Merchant Accounts]: To process your customer payments, try these:

Charge

Merchant Warehouse

Easy Web Merchant

To add More Security to your Merchant Processing Program try VeriSign or Authorization.net.

Note: A lot of online marketers use PayPal but I do not like it as it’s negatives far outweigh its positives, such as:

• Higher Transaction Fees
• Less Flexibility
• Long set up process for the customer
• Can take up to 3 days for funds to transfer to your bank account.
• Not as professional or trusted

• [The One Stop Shopping Cart]: I suggest Easy Web Automation as it has a complete solution, which is absolutely essential for a good Shopping Cart system. I like this Cart Program because:

• Good Security
• Allows you to up-sell
• Tracks your Promotions, Ads and Test Offers.
• Easy to include Special Offers & Discounts
• Easy set up and self-manages
• Very Flexible: handles packages, downloadable products and services in one transaction. Adds security to your downloadable products to minimize pirating.
• Great Post Sale Support, which is critical!
• Calculates Taxes & Shipping Costs
• Easy to use Administration Interface
• Affiliate Program Management: this is vital and key for your Shopping Cart Program!
• Auto Responders Integrated System: another essential for a shopping cart so you can sequentially follow up and respond to the “Browsers, Opt-ins and Buyers” (see the Sales Tips Section). An automated, sequential Email Delivery system, integrated into your shopping cart, is your most powerful web marketing tool.

• Resources: check out these great Web Automation Resources to help you uncover the power of Online Database Management and Auto Responders:

Easy Web Automation Videos

“Mastering Online Marketing” by Mitch Mergerson, creator of the Guerilla Marketing Coach Program (Entrepreneur Press).

Add Audio & Video to Your Online Marketing

• [What Audio Can Add to Your Web Offering]: Here are some ideas on using Audio to maximize your Marketing Efforts Online:

• Customer Testimonials: very powerful!
• Website Navigation Tips
• “A Message From the President”: personalize your website
• Risk Free Programs & Privacy Policy
• Special Messages: Specials, Discounts, After Hours Support
• Publicize upcoming Events, Courses, Articles, News, Sales, etc.
• Downloadable Audio Seminars for MP3 Players and IPods
• Personalize your emails
• Audio Resources:

• [Recording Equipment]: Online Marketing Superstore
• [Web Audio Service]: Live Audio Email & Web Links: Audio Acrobat
• [Add Audio or Video to your Blog or Website]: Word Press and Drupal
• [Creating, Editing, Recording & Sharing Audio]:

Instant Flash Audio

Copy Talk

Sonic Memory

Sony Creative Software

Plantronics

Giga Vox

Real

Web Audio Video Tools

Telephone Recording

Sound Forge

Audio Strategies

Rhapsody

I Tunes

• [Video]: Demonstrate your products and services; engaged testimonials from partners and customers; jazz up Power Point Presentations; Interviews; Mini-Courses; Mini-Seminars; etc.

• Make it a part of your Viral Marketing Program
• Keep them short & to the point
• Be passionate
• Always include your Blog & Website URL
• Address your customers’ Problems
• Package Videos with other information packed products, articles, guides, newsletters, etc.
• Capture attention in the first 20 seconds (like a Sales Page Headline)
• Use Video to demonstrate so customers can Visualize
• Post your Videos in a Video Section of your Website whose link is conspicuous in your Website’s Main Menu
• Upload your Videos to:

You Tube

My Space

Google Video

Squidoo

Jumplut

Sticka

Joost

Daily Motion

REvver

• Video Resources

• [Software & Equipment]:

Instant Video Generator

Online Marketing Superstore

Microsoft’s Movie Maker

Apple’s IMovie (for Macs)

Web Conferences & Seminars

These are ideal Web Marketing Platforms to:

• Increase Web Income: Turn an E-Book into a Web Seminar or Combine Mini-Courses into a Web Certified Class.
• Allows you to get face to face with customers and partners on a remote, global basis.
• Offer Free Courses & Conferences
• Demonstrate the Power and Benefits of your Products & Services
• So We Customer Problems
• Great for Team, Partner & Customer Collaboration: For resources and information in this crucial area, see the ABC Biz Success Blog, Collaboration Technology – Productivity Software & Platforms
• Use Web Conferences To Build Your Marketing Opt In Email Database
• Great Platform to enhance Interactivity with Customers and Affiliate Partners, such as, Questions & Answer Sessions, Troubleshooting, Product / Service Support, etc.
• Very Efficient & Cost Effective Platform
• Always Record Your Classes, Seminars, Meetings (if allowed), Interviews, etc to have available in your Website Video Section. Get In the habit!

• [Web Conferencing Resources & Tools]:

Easy Live Conference

Camtasia

Moodle

Free Conference Call

TeleConference Line

Sketch Cast

Dim Dim

Additional Resource: Check out Web Audio Video Tools for info on Audio & Video Platforms & Toolkits.

Web 2.0 and Beyond

Web 2.0 is the new Internet Social Media Technology Platforms & Networks (Web 1.0 being the www Infancy). A powerful way to Market your credibility, Company & Brand Online.

• [2.0 Collaboration Mindset Values]: Genuine Relationships, Substance, Honesty, Knowledge, Collaboration, Teamwork, Fusion Partnerships, Strategic Alliances, Cooperation, Collective Intelligence, Viral Marketing, Online Referrals, Building Trust, Resource Based, Specified Co-Interest; Engage & Involve Customers; Open Source Based; Syndication, etc. All great attributes of a Good Business!
• [Web 2.0 Technology, Strategy & Tools]: What are they?

• Blogs
• Bookmarking Websites:

Del.icio.us

Digg

• Social & Business Networking Sites
• Book Marklets: Links to a particular section of a web page.
• Website Content Management Systems (CMS)
• Micro Segment / Micro Niche – Targeted
• Mash Ups: Tapping data from a wide variety of resources and combine them to make or enhance new products and services.
• Membership Sites
• Open Sourcing: i.e. Open Office, Joomba, Drupal, Moodle.
• RSS Syndication Feeds
• Tagging: organizes documents, videos, audios, pictures, web pages, etc. with keyword descriptions so can be easily searched by web visitors. Examples: Flickr, Amazon
• User Generated Content: Get your customers and collaborators involved. Examples: Digg, You Tube, Wikipedia
• Widgets: Small portions of larger applications designed to perform a specific task or function. These are great to increase your website’s usefulness and interactivity. Go to Widget Box to get free Widgets to use on your Website, Blog, Text Messages, RSS Feeds, etc.
• Wikis: Allow your web users to add, produce, delete or amend web content on certain areas of your website. The ultimate in collaboration and interactivity! Wikis are also great to increase internal company communications and developing collaborative projects, such as, Training Manuals and Instructional Materials.

• Try these Wiki Sites:

Guerillapedia

PbWiki

Media Wiki

• A Great Example of a Web 2.0 Community is Master Business Building Club

More Web Marketing Tips

• Outsource: Build a cost effective Virtual Team.
• Place a Classified Ad to drive traffic to your site. Offer a Free Guide!
• Make Presentations at your Chamber of Commerce on Web Marketing Biz Strategies.
• Affiliate Programs are Powerful! Try Affiliate Scout and Affiliate Programs
• Offer Discounts, Add-Ons, Packages, & Opt Ins on your website.
• Subscribe & Advertise & Write Articles for your Industry’s Online Newsletters and E-Mags.
• Offer Free Classes: Checkout Tele Class
• Use Technocrati to find Blog Subjects.
• Have a FAQ section on your site.
• Submit your Online Articles to Submit Your Article
• Opt In to your competitors Websites to see their offering and strategies
• Outsource using Elance, Script Lance, Content Divas and Rent a Coder
• Ideas for a Webinar: Go to Ideas-To-Income
• Create an Online Marketing Calendar to cue you to initiate certain campaigns, review stats, have certain elements on your website completed, etc. Remember: Automate your Business with Technology so you can set it up once and then let it go. Automate!
• Consider the use of a Virtual Assistant to free up your time to market more to your customers.
• Enroll your company in E-zine Directories: try EZine Seek and Topica
• When Researching on the Internet, try Dog Pile
• Consider streamlining and organizing your Business Processes in relation to your Online Marketing Strategies using Smart Draw
• Loads of Free Downloads at Downloads
• Cross Link with highly ranked, respected websites which relate in content to your site. Please visit the ABC Article, Internet & Business for more information on Cross Linking. Use Backlinks to determine how many websites link to you. Also check out these Link Building sites: Outpost-Earth and My Blog Log.
• Develop Relevant Content on your website. This is KEY!
• Try Biz Stats to research your Industry.
• Gauge the validity of your Website’s Content at Diggs and Shoutwire.
• Sponsor a local Community / Charitable Event and publicize it on your website. Remember to send out a Press Release and an RSS Feed! Blog it!
• Use an Online Backup Service, like Carbonite to back up your Marketing Campaigns, as well as your entire computer, securely.
• Online Surveys can be a very effective way to determine the needs and wants of your market. Be sure to keep them short and have a Privacy Statement.
• To Research a Business or Person go to Any Who.
• For affordable Biz Reports visit DNB.
• Free Alternative to the MS Office Suite: Open Office. Note: Does not have an Email Program, you can use Endora for free.
• For Customer Polls, try Ask Data Base and Survey Monkey.
• Offer Discounts and Free Upgrades to get Online Referrals.
• Be sure to Post Specials on your website conspicuously at the top of pages. May want to consider a Soft Impact Pop Up Box.
• Offer an Automatic Payment Option to your Customers.
• Have pages on your website explaining in full detail your Privacy Policy, Return Policy, Guarantees & Warranties and, if applicable, Confidentiality Statement/
• Market in your Market’s / Customer’s Trade Organization.
• Use Skypeto Customers for FREE on your computer.
• Upload your Books in an Audio Format to Audible.
• If you offer Services, consider marketing on Elance, Guru, and Kasamba.
• Firefox offers excellent Extension Tools.
• Check out Alexa to see how your Website Ranks.
• Personalize and add Credibility by putting your picture on the About Us web page. Consider doing the same for your Networking Sites.
• For help driving traffic to your website, go to Online Traffic Now.
• Submit your Articles to Submit Your Article, Enzine, Go Articles or Articles Alley.
• Add Google-Page Rank to your Browser’s Tool Bar.
• For ideas on incorporating Video & Audio in your websites, visit Internet Video Guy and Audacious Audio.
• Research your Competitors’ Keywords, descriptions and meta tags in their page headers.

Partnership Marketing

The Web is a fantastic way to partner with other web pros as Joint Ventures, or Strategic Alliances to cross promote products and services, create more buzz and hype, and provide customers with info packed E-newsletters, Zines, Seminars, Courses, Classes and the like. Integrity and Credibility are Key when approaching potential partnership relationships. Anyone can be an Affiliate, but be particularly careful who you partner and ally with. Finding commonality in business philosophy and ethics is a great place to start. With that determined, then you can move into whether a partnership or alliance makes sense for the companies involved.

Outsource & Automate

Using the web as your platform, look at ways to automate (lots have been provided in this article) and outsource so you can concentrate on generating revenues and profits. A key component is to document your Business Process. Mind Jet offers a variety of software programs to map out your Company Processes. Determine where it pays and makes sense to Outsource. You can’t do it all yourself. Work smart and use the power of the Web!

• Build a Virtual Team: Some areas to consider:

• Answering Service / System
• Virtual Assistant
• Specialized Web Work
• Customer Support
• Link Building
• Graphic Design
• Book Printing & Drop Shipping
• Product Fulfillment
• Generating Micro-Niche Traffic
• Product / Service Creation

• Outsourcing Resources:

• [Administrative]:

Outsource Incubator

Kayako

Perl Desk

• [Fulfillment]:

Doctor Duplicator

Disk

Via Tech Pub

Speaker Fulfillment Services

48 Hr Books

• [Copywriting]:

Guru

Copywriters Board

Kendare

• [Graphic Design]:

E Cover Design

Got Logos

Script Lance

Kellier Covers

800 My Logos

Pulp Mini Sites

• [Generate Web Traffic]:

ABC Business Consulting

Online traffic Now

• [Build Links]:

Pay Per Post

Blogsvertise

Review Me

Loud Launch