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Search Engine Optimization Strategies Article

SEO Strategies to Get Your Website Ranked

I have learned over the last ten years of internet experience that Search Engine Optimization (SEO) can be an elusive and often overcharged service by “SEO experts.” So in this article I will lay out in a simple, step by step fashion how to do search engine optimization that will get your website noticed in the search engine organics.

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Website Search Engine Optimization

Do this for your homepage and your other important pages first and then proceed to off-page SEO strategies. The below information should be customized to each webpage.

  • URL: Use a URL that contains your most important keyword, and your subpage URL addresses should contain that page’s particular keyword phrase.
  • Page Title Meta Tag: No more than 100 characters; use your most important keywords ordered in importance; don’t worry about having your company name in the title if the keywords take up all the space.
  • Page Description Meta Tag: No more than 250 characters; use all your important keywords in order of importance; describe what you do.
  • Keywords Meta Tag: listed in order of importance; less is more- use relevant keywords; keyword phrases are better than single keywords or strung together keywords.
  • Header Tags: Use header tags (H1,H2,H3) for your most important keywords.
  • Image Alt Tags: Put in keyword descriptions for your website pictures.
  • Relevant Content: Provide content based around your keywords and is helpful for your web audience. Your Home page should say briefly what you do and feature your most important keywords (products/services), then use subpages to create more content and information on each keyword subject area. Have good cross linking throughout out your website.
  • Fast Page Loading
  • Good, Well Organized Navigation (good website and folder structure)
  • Create a SiteMap XML File: Submit to Google, Yahoo, Bing and Ask.
  • Have a Blog: This is a must. Blog at least once per week (more often for better results). Blog on subjects common to your keywords. Submit to the Blog Directories.
  • Create an RSS Feed for your Website and Blog: submit to RSS feeds

Off-Page Search Engine Optimization

These strategies also provide you more web traffic and potential business (double benefit)…

  • Submit your Site to the Search Engines: This is getting less important but still do it!
  • Home Page and Important Sub-page Social Bookmarks: Use social bookmarks to get the search engines to quickly spider / crawl your site, as well as, increase your visibility and create viral marketing. Be sure to submit to Do Follow bookmarks as well.
  • Create a Local Business Profile for Google, Yahoo and Bing: use your important keywords and choose / create as many relevant categories as possible.
  • Write Articles: Write your articles around your most important keyword subject areas and submit to article directories and blogs. Put contextual links to your website in the article (link to pages on your site that are about the particular keyword subject you are writing about). This is one of the best SEO strategies you can do if you submit to high authority article directories.
  • Submit Your Blog to the Blog Directories and Find High Authority Blogs to Feature your Guest Blog Posts (key strategy)
  • Submit Your RSS Feeds to RSS Directories
  • Create Social Media Network Pages and Submit: Create a WordPress, Blogger, Squidoo page, Hubpage, Weebly page and Wetpaint page. Use different content for each on different keyword subject areas. Link back to your site. Use no more than 9 back links for Squidoo and no more than 3 for Hubpages- as many as you like for the others. Submit the pages to social bookmarks and submit the pages’ RSS feeds to RSS directories. Also create a LinkedIn, Facebook, Twitter and Biznik profile with links back to your site (you can also use them to generate more business).
  • Submit your Website to Internet Directories: Gain valuable back links, more traffic and more business. Make sure to submit into relevant categories and have a website description and title that uses your keywords (rotate your titles and descriptions).
  • Create and Submit Press Releases: Create a press release around each of your most important keywords and submit them to press release directories over time.
  • Post Comments in high PR and Relevant Blogs: Include a link to your website in your intelligent blog comment.

Important: For a brand new site, do this off page SEO over a 6-12 month period. For an established site, do this over a 3-6 month period.

If you follow these SEO tips, your site will find its way to the first page of the Search Engine rankings. However, you must give it time! Depending on your website’s current position and SEO quality, it could take as few as several weeks or several months. Either way, it is worth it!

If this sounds like a lot of work, it is. But if you want to capture the massive earning power of the internet, without having to pay for very expensive Cost Per Clicks or Internet Advertising, then it is necessary.

For more detailed Search Engine Optimization Strategies, please see my Blog category on Business Internet Strategies.

Be sure to check out my internet marketing article which goes into depth on internet marketing tactics and strategies: Cost Effective Online Marketing Strategies

ABC Business Consulting offers two levels of Website Design, Web Development, Internet Marketing and SEO to meet most business’ internet needs and budgets:

Website SEO Services

Website Design and Development

This article comes from a Chapter in our Business Success Guide. For more information about our book, please visit:  The Business Success Guide